Rimmel has a new contest – and the brand recruited its celebrity ambassador Rita Ora to host it. It’s called #LondonLook.

From today, December 21st, through January 22nd 2916, makeup artists, bloggers and vloggers are being asked to create their own London Look via video or picture – one that reveals their vibrant personalities and make-up skills.

The winner swill jet to London to meet Rita Ora and work with her team of Rimmel London experts in the YouTube Space, a state-of-the-art video production studio. They will use the latest YouTube technology to film the ultimate beauty tutorial. If they impress Rimmel, they could become a global Rimmel ambassador, continually creating new online content for the brand.

Camillo Pane, Coty Chief Growth and Digital Officer, comments: “We’re very proud of the London Look International Contest because it gives Rimmel customers everywhere a fantastic chance to interact with the brand and show us their cutting-edge creativity. It’s an opportunity no beauty blogger or vlogger will want to miss. The contest is a great example of how Coty is strengthening its digital capabilities, with many exciting and innovative online initiatives to come.”